Get Your 2026 Craving Non-Negotiables At SM Supermalls in the Metro

For the new year, let’s raise the standards.

This is the year you stop making compromises when it comes to your cravings. No rushed decisions. No “this is good enough.” And more importantly, no more meals that feel like an afterthought.

SM Supermalls is starting the year by bringing in new dining spots that can transport you to a new era full of fresher concepts, bolder flavors, and better choices. Proving time and time again why it deserves to be your most beloved mall with spots that raise expectations, break routines, and make eating out feel fun again.

So before your calendar fills up with plan after plan, consider this your ultimate craving promise: to never negotiate when it comes to where and how you eat. Because if there’s one thing we’re not bringing into the year, it’s settling. 

NON-NEGOTIABLE 1: Snacks Shouldn't Feel Like A Placeholder

Snacking isn’t something you do just to get by–it’s something you do because you actually want to eat. This year, snacks have to show up with flavor, personality, and zero shortcuts. Whether it’s something cheesy, crispy, or straight-up addictive, quick bites should still feel worth the stop.

• Pizza Planet 

Prepare to blast off into a galaxy of flavors at Pizza Planet, located at the Annex, Upper Ground Level of SM North EDSA. When the craving hits, cheesy and gooey is the only right answer–and this fun, playful spot delivers every time. It’s your sure fix for comfort food done right, serving an out-of-this-world experience for kids, kids at heart, and anyone who takes their pizza seriously.

• Shihlin Taiwan Street Snacks 

From Taiwan’s streets straight to your plate–Shihlin Taiwan Street Snacks at the Foodcourt, SM City Fairview serves crispy, juicy hits you won’t want to miss. XXL Chicken, Handmade Oyster Mee Sua, and all the bold flavors. 

NON-NEGOTIABLE 2: All-in Should Mean Actually Going ALL In 

All-you-can-eat only works when it actually delivers. No half-hearted spreads. No playing it safe. This year, if you’re committing to unlimited, it has to feel generous, intentional, and satisfying from the first plate to the last.

• King’s Feast Luxury Buffet by Buffet 101 

Feast like royalty at King’s Feast Luxury Buffet by Buffet 101, soon to open at the 5th Level of The Block at SM North EDSA. This luxurious all-you-can-eat experience features mouthwatering local and international flavors that never skimp on quality or taste, promising a truly decadent dining adventure fit for kings and queens.

• Mo-Mo Paradise 

Say “more, more!” to good food at Mo-Mo Paradise–the first in PH at the Level 3, Mega Fashion Hall of SM Megamall. When the plan is unlimited hot pot, this is the place you go straight to. Slow-simmered shabu-shabu and sukiyaki set the standard for sharing, slurping, and lingering over a proper meal.

NON-NEGOTIABLE 3: Bold Flavors Are Not Optional

This is the year we stop dialing it down. Big flavors, strong profiles, and dishes that don’t hold back—because great meals should leave an impression. If you’re craving something with heat, depth, or attitude, subtle isn’t part of the plan.

• Siklab+

For local flavors with a twist you won’t want to miss, head on over to Siklab+ at the ground level of S Maison. This is the kind of place that resets your expectations, where Paboritong Pork Sisig, Kuhol ni Tanggol, and Kalamay sa Latik become the benchmark you compare everything else to.

• Thaiwadee 

When the craving is Thai, you don’t experiment... you go straight to Thaiwadee, soon opening at the Foodcourt of SM Southmall. Their Pad Thai and Tom Yum Goong stay true to that mix of heat, tang, depth, and all that you’re looking for when you’re not in the mood to compromise.

• Royal Indian Curry House Bistro 

Satisfy your curry cravings at Royal Indian Curry House Bistro soon to open on the 5th Level of The Block at SM North EDSA. When you’re in the mood for Indian food, bold flavor and real spice aren’t optional—and this is where you go for it. From their rich Murgh Makhani to their fragrant Hyderabadi Biryani, every dish hits exactly the way it should.

NON-NEGOTIABLE 4: Eating Healthy Should Never Be Boring

Healthy doesn’t mean boring, and it definitely shouldn’t feel like a compromise. With the first Salady in PH at the Level 5 of the Fashion Hall in SM Megamall, choosing lighter meals no longer feels like you’re missing out.

NON-NEGOTIABLE 5: Coffee Stops Should Actually Feel Like A Pause Worth Taking

Coffee isn’t just about the drink, it’s about slowing down, sitting longer than planned, and pairing it with something you’ll still think about later. Cafe Kulture brings that energy to the Level 3, South MOA Sky of SM Mall of Asia, turning coffee and pastries into a moment, not just a routine.

The standards are set, so let your cravings do the rest.

You don’t need a plan for this part, you’ll know when you’re hungry. And when your craving finally calls, your favorite SM Supermalls has already answered with more new spaces, new names, and better food options than ever.

No overthinking, no settling. Just choosing what feels right in the moment, and knowing there’s always something new waiting the next time you come back.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

#NewEraOfSMSupermalls All For You

At SM Supermalls, a bold New Era unfolds with Evolving Finds–bringing together the best in brands, dining, and experiences. From world-class cuisine and exclusive retail discoveries to inspiring spaces that bring communities together, SM continues to evolve to give you the very best in one place.

As we grow, our commitment to sustainability, community empowerment, and creating meaningful moments remains at the heart of everything we do, shaping spaces that people return to and experiences they genuinely enjoy. Because at your most loved mall, SM Supermalls, everything we do is all for you.

All for You Matcha Madness Hits SM Supermalls

SM Supermalls takes Matcha Fest nationwide

Building on the first-ever Matcha Fest held at the Mall of Asia last year, your most loved, SM Supermalls returns with a larger, better, and more maxed experience celebrating all things matcha! SM Supermalls’ Matcha Fest 2026 is a great space for specialty cafes to connect with matcha fanatics. Local vendors get a chance to showcase their creativity to eager customers who want to explore the different varieties of the beloved Japanese green tea across your favorite SM malls.

Through the Matcha Fest, SM Supermalls continues to shape malls not just as spaces for shopping, but as destinations for discovery, community, and food and lifestyle experiences. As a gift to the matcha-loving community, SM levels up the celebration with a festival packed with even more matcha goodness, all thoughtfully curated, all for you.

SM J Mall, Upper Ground Level Atrium (February 1 to 15)

The first-ever Matcha Fest in Cebu at SM J Mall brings together celebrated brands such as Atelier Matcha, Your Daily Go Cafe, Kasa Brew, Celso’s Crib, No Bitter Feelings, Tsoko, DP Sweets, Oh Nata!, Ice Ice Baby, and Rampa Beads Bar. These cafes offer a modern twist to matcha, including lattes, whisked variants, and decadent desserts. The festival also features interactive experiences such as Matcha Painting sessions, Make Your Own Matcha Workshops on February 7 and 11, and Love Beats with Moni-Moni on February 14.

SM City Davao, Annex Event Center (February 1 to 10)

At SM City Davao, the festival aptly named Find Your Match-a, caters to matcha-loving couples who want to celebrate the month of hearts with a cup of matcha in their hands. Exhibitors include Matcha Ureshi Bar, Matcha Baby, Thirty Third Café, Hey Matcha People, Matchanagi, Matcha Deux, Ms. Matcha, and so many more. These cafes will sell a plethora of variants, including Dirty Matcha for those who want a caffeine kick, the finest Uji matcha lattes from Kyoto, Japan, and even some tropical flavors. 

SM CDO Downtown, 5th Level (February 6 to 28)

At SM CDO Downtown, tenants are gearing up for the festival with beloved local matcha shops and cafes. Matcha in different forms — sweet beverages, leche flans with matcha sauce, and even unique desserts will be offered for almost the entire month of February!

SM Podium, 2nd Level Atrium  (February 5 to 8)

At SM Podium, matcha lovers can savor exciting creations from cafes such as Betcha! By Gaby Brews, Day Off Space, Hakone Matcha, Kokorobi Matcha, Kyoto House, Maison Midori, Matcha Folk, Shizu Matcha Bar, Take Five, and Whisk & Sip. Patrons can choose from a slew of matcha and hojicha flavors while dancing to live DJ sets or shopping for accessories, perfumes, and other trinkets. 

SM Supermalls’ Matcha Fest is more than a celebration of flavor, but a toast to creativity, culture, and local businesses. The Matcha Fest is made for longtime connoisseurs and enthusiastic newcomers who want to join a growing community overflowing with love, curiosity, and a shared passion for discovering all things matcha—all for you, only at your most loved mall, SM. 

About SM Supermalls

SM Supermalls is evolving for a new era shaped by how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 89 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

Frankie’s & Bloom & Baker at SM City Marilao

Hungry? SM City Marilao has suddenly gotten a lot more tasty. Frankie's and Bloom & Baker have arrived, and food fans in Bulacan should be overjoyed. These two restaurants elevate comfort food to new heights, with robust flavors and sweets that simply feel good.

Frankie's grabs your attention right away. Their wings are the kind you dream about, and what about the mains? Hearty, generous, and ideal for sharing with friends or family. Whether you're finishing up a shopping trip or seeking for a relaxing supper, Frankie's strikes the perfect combination of familiar and fresh. The kind of spot you find yourself yearning over and over.

Then there's Bloom & Baker, just around the street, and the mood completely alters. It's peaceful, comfortable, and smells like fresh pastries. If you enjoy soft breads, pastries, or a decent cup of coffee, this is the place to stop. You can relax and take it all in, or you can take a box of treats home to bring a little sweetness with you.  

Frankie's and Bloom & Baker, together? They elevate a typical mall excursion into something memorable. SM City Marilao suddenly feels warmer, kinder, and much more wonderful.

CHURROSTAR Now Open at SM City Valenzuela

The Korean food craze shows no signs of fading, and it now has a delightful new stop in Valenzuela City. CHURROSTAR, a new twist on the classic churro, has officially launched at SM City Valenzuela, adding a lively, street-snack ambiance to the mall's expanding food scene.

Churros are more than simply a sweet treat at CHURROSTAR. Each one is created to order and fried to a perfect golden crisp, with a soft, chewy middle that virtually melts in the tongue. The aroma of warm dough and sugar permeates the store, making it nearly hard to walk by without stopping for a taste.

Customers can stick with traditional flavors like cinnamon or icing sugar or try something new. Dipping sauces range from chocolate and caramel to crowd favorites like ube and berry, combining traditional flavors with a modern, Korean-inspired twist. It's a dish that's as enjoyable to eat as it is to shoot.

Aside from the food, CHURROSTAR has carved out a market for casual indulgence. It's the ideal venue for a quick merienda, a post-shopping treat, or catching up with friends over a modern and comfortable sweet snack. It is intended to be a frequent stop rather than a one-time treat, with ample servings at reasonable costs.

CHURROSTAR's arrival reflects a larger shift in dining trends. Korean-inspired concepts are gradually influencing the local food scene, and malls such as SM City Valenzuela are becoming popular destinations for experiencing new flavors without leaving the north side.

Find CHURROSTAR on the second floor of SM City Valenzuela and prepare to satisfy your taste senses with something both familiar and delightfully new.

Mister Donut Philippines is stepping into a whole new era—and it’s not just about donuts anymore

"With our guests becoming increasingly aware of Mister Donut's success in international markets, the brand aims to bring that experience to the Philippines. We will create more dine-in locations that offer a more comfortable space for guests to relax, work, and enjoy their favorites either on their own or with their family and friends." ~Meggie Jose, Mister Donut Philippines Marketing and Key Accounts Director

Starting with its flagship branch at the Ground Level of Greenlanes Arcade in Greenhills, San Juan City. Mister Donut is redefining the guest experience with a fresh international store design and an elevated menu lineup.

Inspired by Mister Donut branches in Japan, Singapore, Thailand, and Hong Kong, the new store features a warm, modern interior and a sleek brown logo that instantly feels premium and inviting.

 

Did you know? The Greenhills branch is designed to set the standard for all future Mister Donut stores in the Philippines, bringing a global café vibe closer to home.

Beyond the classic donuts we all love, the menu now includes premium baked goods and a wide beverage selection—from brewed coffee and espresso to milk teas and iced teas.

And it doesn’t stop there. Mister Donut is also elevating all-day dining with a new breakfast menu featuring Wagyu Tapa, Gourmet Sardines, and Hungarian Sausage—perfect for any time of day. Highlights include the savory Wagyu Tapa (₱290), Gourmet Sardines (₱230), and the hearty Hungarian Sausage (₱240).

Mister Donut Japan’s No. 1 best-selling donut, the famous Pon de Ring, is now a highlight in the Philippines—loved for its soft, chewy texture and irresistible toppings.

Ms. Meggie Jose, Mister Donut Philippines Marketing and Key Accounts Director said the Greenhills Mister Donut flagship store aims to set the standard for future locations, showcasing an international feel that emphasizes the brand's commitment to premium quality and guest satisfaction.

Mister Donut Philippines is expanding beyond takeout, focusing on more dine-in locations designed for relaxing, working, or bonding with family and friends.

With its international look, premium flavors, and comfort-first spaces, Mister Donut is proving that it’s no longer just a donut stop—it’s a destination. 

For promos and more details about Mister Donut follow their social media accounts at Facebook, Instagram, and TikTok:

Big Thrills, Bigger Experiences in Cebu at SM Supermalls

Life is more fun when you have more opportunities to try new things. From little chores to longer excursions, continuing to pursue your passions allows you to enjoy the best of life!

SM Supermalls ushers in a new era of firsts to explore and discover, bringing exciting brands closer than ever to Cebu. With SM Supermalls, you don't have to travel across regions to have the best experiences.

Sweet & Savory at SM City Cebu

Craving for some authentic Japanese food experience? Check out the newly opened YAYOI—savor the taste of traditional Japanese Teishoku, offering a completely satisfying set meal of main entrée, steamed rice, miso soup, and seasonal sides.

Lookout for these food spots heading your way this May, serving food items you’ll love closer to you:

• Manam—a celebrated Filipino bistro offering both classic and modern interpretations of traditional dishes is opening its first-in-Cebu branch this May 26.
• Ooma—a modern Japanese dining spot known for its bold flavors and creative dishes, blending traditional Japanese cuisine with contemporary twists. It is opening its first-in-Cebu store this May 28.
• Café Laguna—a well-established Filipino restaurant chain, renowned for its authentic Tagalog-style dishes, bringing the comforting flavors of Luzon to the Visayas, is set to open this May 8.
• Abaca Baking Company—beloved Cebu-based café and bakery chain serving artisan-crafted breads, all-day breakfast offerings, and premium coffee selections, opening this May 10.
• Ramen Kuroda—a popular Japanese restaurant serving authentic, high-quality ramen, crafted with homemade noodles and rich, flavorful broths
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  Indoor Sports & Japanese Favorite Meals at SM J Mall

  
  

  The experience of Japan continues in Mandaue City, Cebu with Yuki-Kun—savor Japanese cuisines, featuring familiar flavors and beloved dishes available at the mall’s Food Hall area. 

  
  

  
  

  Expect more fun soon with even more First in Cebu experiences: 

  • Ramen Nagi—authentic, customizable ramen bowls featuring rich, savory soup and handcrafted noodles, because your J Mall experience isn’t complete without a sizzling bowl of this Japanese favorite. 
  • iSwing Golf Arena—enjoy a round of golf without the scorching heat of the sun, all thanks to their indoor, high-tech golf simulation experience. 

Coffee & Treats at SM Seaside City Cebu 

Satisfy your sweet cravings with these new dessert and dining destinations opening their first stores in Cebu:

• Beard Papa’s—Japanese cream puff chain known for its freshly baked choux pastries which opened last April 25.
• Conti’s—the Filipino bakeshop beloved for its iconic cake specials and signature comforting savory dishes, opened its first-in-Cebu store last April 30.

Giving coffee lovers more to look forward to, the rapidly growing Pickup Coffee headlines their upcoming first-in-SM premium café concept, offering elevated brews perfect for a productive lifestyle.

Never run out of things to add to your itinerary. Explore beyond limits and discover exciting firsts here in Cebu with SM Supermalls.

Expand your horizons here in Cebu—only here at SM Supermalls, bringing you a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

SM Supermalls #NewEraOfFirsts

At SM Supermalls, we’re proud to lead a New Era of Firsts—bringing you first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that connect and inspire communities, we’re redefining what it means to have it all.

As we continue to grow, we remain committed to sustainability, community empowerment, and creating memorable moments that make every visit more meaningful. There’s always something new and exciting waiting for you at SM.