Friday, May 8, 2026

Play, Move, and Chill at SM Supermalls this Summer

Cool down and recharge with refreshing treats, from milk tea to halo-halo favorites, perfect for a well-earned break in your maxed-out summer.


The SM Active Hub brings the community together, where every step, sprint, and shared moment lets you Gala To The Max with a maxed-out experience at SM Supermalls.


Gather your crew for pickleball, runs, and refreshing coolers to beat the heat.

This summer, your most-loved SM Supermalls turn up the energy with experiences designed for every kind of barkada. At the heart of it all is the SM Active Hub—a growing community of movers, players, and fitness enthusiasts—bringing together activities that let you truly Gala To The Max.


Dive into Summer Play with the SM Active Hub

The SM Active Hub sets the tone for a season filled with movement, connection, and fun. Fresh from celebrating its first anniversary with a series of activities across select SM malls last April 11 to 12, the community continues to build momentum with even more ways to stay active all summer long.

Whether you're picking up a new sport or leveling up your routine, the SM Active Hub brings together experiences that make every visit more dynamic and engaging—giving you more ways to Gala To The Max this summer.


Join the Pickleball Mania

Rally, compete, and connect at the SM Active Hub’s pickleball courts, where every match is a chance to Gala To The Max.


Pickleball takes center stage with a lineup of activities at SM Supermalls, from beginner-friendly clinics to regular tournaments and free-play sessions. Step onto the court, rally with fellow players, and enjoy the fast-growing sport in a lively and welcoming environment.

With guidance from experienced coaches, even first-timers can quickly get into the game, making every match an exciting way to connect and compete.


Dash into Summer Runs

From first-timers to seasoned runners, SM Supermalls’ summer runs offer something for everyone. With categories for all ages and skill levels, each event is a chance to stay active, celebrate milestones, and be part of a vibrant running community.

Finish strong and look forward to exciting rewards waiting at the finish line.


Play it your way this summer

Glide, ride, and train your way through summer. Make every moment count and Gala To The Max at SM Supermalls.


From courts to open spaces, SM Supermalls brings even more ways to stay active and in the moment. Jump into games of basketball, volleyball, badminton, or table tennis, or take your skills further with karate, taekwondo, arnis, and gymnastics sessions happening across select malls.Glide, ride, and train your way through summer. Make every moment count and Gala To The Max at SM Supermalls.

For those looking for something different, you can hit strikes at the bowling lanes, glide into skating sessions, or sharpen your aim with archery and billiards. Cycling enthusiasts can take on biking activities, while football and soccer matches keep the energy going across the field. Even e-sports fans can get in on the action with competitive gaming experiences.
Whether you're trying something new or sticking to your sport, it’s all part of a summer where you can move freely, play fully, and Gala To The Max.


Level up the fun at SM Game Park
From shooting hoops to bowling strikes and trying your hand at archery, every corner of SM Game Park brings a new way to bond, compete, and have fun with your barkada.


Step into a world of non-stop action at SM Game Park, where friendly competition meets feel-good moments. From bowling and billiards to arcade favorites, it is the perfect spot to challenge your barkada or take a break in between activities. Whether you are aiming for a strike or chasing a new high score, every visit brings a reason to celebrate small wins together.


Rock your best Summer Fits

From workouts to weekend galas, find activewear that keeps up with your pace so you can move in style all season long at SM Supermalls.


From workouts to weekend galas, SM Supermalls makes it easy to stay stylish and comfortable all season long. Discover activewear and essentials from Sports Central, Wilson, and Decathlon, perfect for keeping up with your summer plans.

Complete your look at the Summer Bazaar, where sweat-friendly gear, bucket hats, and must-have accessories come with exciting deals and promos.


The Groove Dance Showdown

For those who love to move, SM Supermalls transforms into a vibrant dance space filled with rhythm and energy. Join workshops, learn new routines, and take the spotlight as you bring your best moves to the floor.


Refresh your senses with Summer Coolers

After a full day of activities, cool down with refreshing treats that hit just right. Indulge in creamy gelato from Caramia or rich chocolate creations from Venchi, perfect for a well-earned break.

For something lighter, enjoy freshly brewed milk tea from Chi Cha San Chen or delicate Japanese treats from Warabi Mochi Kamakura. You can also go for a Filipino favorite with a twist at Bebang’s Halo-Halo or recharge with handcrafted drinks from Super Matcha.

The summer experience gets even better with the SM Coolers Fest 2026, happening from May 15 to 31 across participating SM malls. From halo-halo and fruit shakes to iced coffee and specialty beverages, the festival brings together a wide selection of refreshing treats from mall tenants and MSMEs.

Customers can also explore these favorites through SM Malls Online, making it easy to enjoy coolers anytime, anywhere. In select malls, Coolers Fest Market booths offer an expanded and vibrant on-ground experience.

From active moments at the SM Active Hub to refreshing breaks and everyday discoveries, everything comes together for a maxed-out experience made for kids, families, and barkadas.

Make it a summer to play, move, and chill—only at your most-loved SM Supermalls.
















About SM Supermalls
SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

Wednesday, April 22, 2026

YOUR NEXT CRAVING WINS! Discover Award-Worthy Meals in the Metro at SM Supermalls



Drum rolls, please–because your every craving just won!

The votes are in, the winners are clear, and honestly, it’s all hands down, no competition. These are the dishes that carried, stole the show, and left no crumbs, giving bites worth every bit of applause.

So whatever it is you’re up for, know that there’s a grand-winning craving just waiting for you in the Metro at SM Supermalls, where more spots are coming in with more exciting experiences and award-worthy eats that's All For You.


Most Iconic Meal Award

And the main plates that stole the show go to the ones that came in strong, who delivered unforgettable flavors with an impact you can never forget. No words left to say other than these eats definitely understood the assignment. 



  • Azela by Balay Dako
The best Pinoy heritage award goes to the soon to open Azalea by Balay Dako at the The Block, Level 2 of SM North EDSA with its beloved traditional staples like Kare-Kare and Kansi! 



  • Jiang Nan Hotpot
Offering unlimited premium meats and seafood with next-level dipping sauces, the all out eats award goes to the soon to open Jiang Nan Hotpot at the Upper Ground Level of SM Southmall.



  • Top-Tier Sips Award
This award goes to the sips that always hit every single time! Taking the stage is Candid Coffee at the City Center, Upper Ground Level of SM North EDSA–soon to serve a lineup of crafted drinks like its creamy Toasted Horchata that balances bold flavors with an easy, everyday kind of comfort.


Let your cravings win and grab a bite from these worth the hype picks. Each one a standout and worth coming back for, bringing together flavors that truly deserve the spotlight only here at your most-loved mall, SM Supermalls–All For You.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.


















About SM Supermalls
SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 89 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

Tuesday, April 21, 2026

UP FOR A PLOT TWIST? Explore Unexpected Finds in Visayas at SM Supermalls


  • A Tasty Surprise 
Right when you think you’ve seen it all, something new slips in and changes the lineup. Mesa will soon return to Bacolod at the newly built block of SM City Bacolod–bringing its signature take on Filipino favorites with its crisp and flavorful Crispy Pork Belly or its fresh, savory Tinapa Roll.


Not everything goes according to script, but honestly, that’s where the best parts can happen.




It’s all twist after twist, one minute you’re in a regular run, the next you’ve stumbled on something you didn’t expect, and suddenly it’s the highlight of your day. The kind you didn’t plan for, but made the detour oh-so-worth-it.

So if you’re up for a little scene switch, there’s always something waiting to surprise you at SM Supermalls in Visayas, where new and upcoming spots bring unexpected finds, exciting firsts, and moments that are all for you.



  • A Sudden Drip Addition
Just when everything’s right on track, a new name enters the mix to change the scene. Here comes the first-ever Salomon in Cebu, now open at the 2nd Level of SM J Mall–bringing in performance-driven design that moves seamlessly between function and everyday wear, adding a fresh, unexpected edge to your usual lineup. 


This is your cue to go off script and explore, because the best things usually show themselves when you didn’t make plans to find it. Discover more firsts and experiences only here at your most-loved mall, SM Supermalls–All For You.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.


















About SM Supermalls
SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 89 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

You’re Romanticizing Life with All These FIRSTS IN ZAMBOANGA at SM Supermalls



Career, hobbies, social life, relationships—with so many things vying for our attention, sometimes it’s easy to lose sight of what truly matters: living in the moment and finding joy in the mundane.

Now, picture this: a Saturday afternoon stroll, slow weekends, a cup of tea in hand. Honestly, when’s the last time you allowed yourself to pause for a while and breathe in times like these? To idealize each and every waking moment, making them seem grander than they are—have you ever wondered what it’s like to fall in love with life again?

Well, wander no more, because here at your most-loved SM Supermalls, we’ll show you what it’s like to live with intention and make your happiness the central plot of your own story. From fresh new eats to new finds and experiences to discover, SM City Zamboanga is here to help you imagine what it’s like to experience the best from your point of view.


Moments Become Worth Savoring

All of a sudden, the food tastes better. You get to enjoy each meal as if you’re savoring it for the first time—each soft bite, each aromatic note—details you previously didn’t notice now bring a smile to your face with every spoonful.



  • JCO Reserve
Located at the Upper Ground Level of SM City Zamboanga, a sweeter kind of pause in your day awaits. Here at the first-in-Mindanao JCO Reserve, coffee and treats feel elevated into little rituals—smooth sips and soft bites that make everything feel just a bit more special than usual.



  • BOTEJYU
Featuring the  first-in-Zamboanga Botejyu, a true celebration of Japanese comfort food unfolds at the Lower Ground Level of SM City Zamboanga, where every dish feels warm, familiar, and deeply satisfying. From hearty okonomiyaki to freshly cooked noodles, rice bowls, and sizzling teppan-style favorites, it’s a table filled with flavors meant to be savored and remembered.



  • The Matcha Tokyo
Located on the Third Level of the mall, The Matcha Tokyo arrives in Zamboanga for the first time ever to serve the authentic, high-quality Japanese matcha it’s famous for, offering a variety of premium desserts crafted for those who truly savor the flavor.



  • Brique Modern Kitchen
With a menu centered on well-crafted dishes, BRIQUE, opening soon at the upper ground level, brings its dining concept to Zamboanga for the first time in a stylish, comforting setting where good food and atmosphere turn simple meals into memorable experiences.Ch


Suddenly, Life’s More Fun
In a heartbeat, life feels more exciting. You are filled with the rush of adventure, ready to set your life into motion and indulge yourself in life’s small surprises.

  • FantasyWorld
Fun, you say? Located on the Third Level of the mall, Fantasy World brings a playful escape to Zamboanga for the first time. Step into a space bursting with color and imagination, where every visit turns into a mini adventure full of memories worth returning for.



  • Gashapon Bandai
Finally, here on the Third Level, the first-in-Zamboanga Gashapon Bandai brings the thrill of capsule toy surprises straight from Japan. With every turn, you get a chance at collectible figures and quirky finds—perfect for those spontaneous, joy-filled moments.




Settle in Your Own Kind of Comfort


Finally, you get to understand what it’s like to put yourself first. To make your world revolve around what brings you comfort. To declutter, feel refreshed, and find happiness in whatever life blows in your direction.
Step into a world where innovation meets elegance at the first-ever Dyson in Zamboanga at the Upper Ground Level. Touch, test, and fall in love with their sleek technology—from vacuums to hair care tools and air purifiers—that makes everyday life effortless and beautiful.
Here at SM Supermalls, we understand what matters to you. To the tune of the famous French song La Vie En Rose, sometimes you just have to see the world through rose-colored glasses—through the POV of love and your own happiness. Romanticize your life! See what it’s like to experience the world from your own point of view, all for you.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.


















About SM Supermalls
SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 89 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

Day in a Life of a Certified Gala Guru in Luzon—SM Supermalls Edition



IYKYK: Documenting your daily life is a kind of magic in itself. Whether it’s capturing short clips of small moments at a coffee shop or going full production with your food dump at one of your newly discovered restos, being your own content creator is an adventure you wouldn’t want to miss out on.

Another day, another vlog. Who would have thought that saving memories of your seemingly ordinary day-to-day life could make your everyday routine feel more fun and exciting?

Hey, hey, hey, it’s your favorite mall here! Welcome to a day in the life with your most-loved SM Supermalls. Come spend a day walking through all the best new discoveries here in Luzon, chosen All For You!




9:30 AM: Morning Treats & Cozy Vibes

Start your day right with an early morning drift. Sip on your favorite coffee, nibble on freshly made desserts, and soak in all the Instagrammable corners of these content-worthy hangout spots.

Start your day on a sweet note with the first J.CO Reserve in Bulacan at SM City Marilao, now open at the Lower Ground Level. Known for its elevated café concept, J.CO Reserve serves up its famously made donuts, paired with rich coffee blends in a sit-down setting that is perfect for easing into your day or catching up over a well-deserved break.


12:20 PM: Late Lunch Fixes

It’s right at that moment when hunger hits—time to eat! What’s the craving, fam? Chinese food? Japanese BBQ? From huge feasts to comforting bites, it’s never too late to fuel your midday adventures and make your feed as satisfying as your pleased appetite.




  • Yakiniku Like
Craving a solo-style feast? Head over to the first Yakiniku Like in Cavite at SM City Bacoor, and take control of your own grill at their fast-casual Japanese yakiniku concept that lets you enjoy solo. Complete with customizable meat sets, individual grills, and quick service, this resto is certainly a great match for that sponty food stop in between errands.




  • Wangfu 
Get your well-deserved fill at Wangfu, now open at SM City Dasmariñas and soon arriving at SM City Bacoor. Loved for its modern take on Chinese cuisine, Wangfu offers a wide selection of dim sum, roasted meats, and hearty family-style dishes, which makes it a solid choice for a late lunch dining.


4:45 PM: Content Creator Must-Haves

This is where your influencer era goes to the next level. Lights, angles, aesthetics—capture it all. Every mall day can be turned into a scroll-stopping moment, where your creativity can have its work and play!




  • Insta360
Make a stop at the soon to open Insta360 store at 4th Level of Cyberzone, SM City Grand Central and explore a range of innovative 360 cameras, action cams, and creator-ready accessories built for capturing every angle. Whether you’re leveling up your vlogs, experimenting with immersive content, or upgrading your gear setup, it’s all about bringing next-level storytelling and creativity to every shot.




  • Blk Cosmetics 
Freshen up and do some retouching at Blk Cosmetics at SM City Calamba, a local beauty brand focused on uncomplicated, everyday makeup, offering a range of easy-to-use cosmetics from lip products and face tints to skincare and fragrances. Made with skin-friendly formulations for a low-effort, everyday look, Blk is designed for quick routines and on-the-go touch-ups perfect for your everyday vlog.



That’s it! Thanks for being part of a day made more memorable here at your most-loved mall. From fresh finds to unskippable foodie discoveries, SM Supermalls has truly got it all for you. So… until the next vlog, bye-bye!
 
Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.


















About SM Supermalls
SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 89 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You

Thursday, April 2, 2026

Lemuria reveals exquisite event venues at "An Evening in Bloom" gathering

“At Lemuria, we’ve always believed that dining is more than the food on the table—it’s about the experience and the moments people share together. With Fleur de Lis and our private dining spaces, we wanted to create environments where guests can celebrate life’s milestones in a setting that feels intimate, beautiful, and memorable.” ~Chef Kevin Endaya


On March 19, 2026, Lemuria Fine Dining welcomed members of the media and select guests to an intimate gathering titled "Lemuria: An Evening in Bloom." The evening featured a selection of the restaurant's bestsellers—dishes that have long been enjoyed by its loyal guests and patrons—while introducing its elegant event spaces designed for private celebrations and memorable gatherings.

The event, held in the freshly opened Fleur de Lis, exemplified Lemuria's signature charm and understated sophistication. Set in an intimate garden setting that exudes charm and exclusivity, guests had an evening that showcased the restaurant's unique ability to combine exquisite meals with a polished and friendly atmosphere.

Dinner was served alongside Antipodes, a luxury bottled water imported from New Zealand and distributed exclusively in the Philippines by Lemuria's owners, reinforcing the restaurant's commitment to providing thoughtfully selected global products that enhance the overall dining experience.

Executive Chef Kevin Endaya served cuisine that emphasized balance, refinement, and freshness.


A new garden venue for memorable celebrations

The evening's highlight was the launch of Fleur de Lis, a tranquil garden location that can accommodate up to 70 guests, making it ideal for milestone birthdays, anniversaries, private dinners, and corporate events.

Set against Lemuria's garden backdrop, the venue provides a beautiful location that matches the restaurant's timeless aesthetic—where European-inspired architecture meets natural peace.

Fleur de Lis has joined Lemuria's portfolio of private dining spaces, allowing the restaurant to host events of varied sizes.

The Main Dining Room can accommodate up to 26 persons for exquisite seated dinners.

The Lavender Room is excellent for meetings of up to thirty guests.

The Papillon is a more intimate private space suitable for up to ten guests.

Together, these areas make Lemuria a great place for small gatherings as well as medium-sized social and corporate events, all set in the restaurant's unique garden setting.


Approaching a milestone anniversary

The event also comes ahead of a watershed moment for the restaurant, as Lemuria prepares to mark its 20th anniversary in June 2026.

Lemuria has earned a dedicated following over the last two decades for its elegant French Mediterranean-inspired cuisine, attentive service, and romantic environment, making it one of the city's most popular special occasion restaurants.

Guests who frequent the restaurant can also enjoy exclusive dining privileges through the Lemuria Rewards loyalty program, which provides selected rewards to repeat customers.

With the arrival of Fleur de Lis, Lemuria continues to grow as a place for memorable occasions, combining outstanding cuisine, exquisite venues, and moments worth celebrating.


Lemuria is located at No. 5 Julieta Circle Horseshoe Village Quezon City. For inquiries on private events and venue bookings, contact: 287-242-5211/ 287-222-185. Mobile Numbers: 0927-428-4202 (Globe) 0998-175-4782 (Smart). Email: lemuria@brumms.com.ph; reservations_horseshoe@lemuria.com.ph; events_horseshoe@lemuria.com.ph


Egg Hunts, Parades, and More: Easter Comes Alive at SM Supermalls

Indulge in perfectly cooked steaks and rich, satisfying sides at Mamou.


This Easter, SM Supermalls transforms into a vibrant playground filled with egg hunts, parades, and colorful photo spots until April 5. Whether you’re bringing the kids or planning a fun day out, there’s something for everyone to enjoy to the max.
 



Expect a full lineup of activities, from interactive games and creative workshops to lively performances, delivering a memorable Easter experience for families and friends alike.
 
After all the Easter fun (or even before you start), take a break and refuel with a satisfying group dining experience at these must-visit spots:


Simmer into richness at Ninepot (SM North EDSA, SM City Clark)

Gather around the table and enjoy authentic Taiwanese hotpot at Ninepot.


Perfect for group dining, Ninepot brings people together over warm, flavorful broths and customizable sets perfect for sharing.
 

Indulge in a timeless bowl at Mak’s Noodle (SM Megamall, SM Mall of Asia)

Share a comforting bowl and good conversation at Mak’s Noodle.


Craving something comforting? Enjoy authentic Hong Kong noodles, known for their flavorful broth and signature thin egg noodles—ideal for a quick yet satisfying meal together.
 

Savor rustic Italian flavors at Osteria Antica (The Podium)
Make your Easter gathering extra special with a refined Italian feast at Osteria Antica.


For a more elevated group dining experience, treat the family to refined Italian dishes like the Pompano Al Forno—perfect for special Easter gatherings.
 

Enjoy steakhouse comfort at Mamou (The Podium, S Maison)

A go-to spot for group dining and special occasions, Mamou serves hearty steakhouse favorites best enjoyed with your loved ones.
 

Experience Japanese elegance at Hoshino Coffee (SM North EDSA, SM Megamall, SM City East Ortigas)

Slow down and savor quiet moments over coffee and desserts at Hoshino Coffee.


End the day with hand-brewed coffee and fluffy soufflé pancakes that are perfect for relaxing and sharing sweet moments after a full day.
 
After a satisfying meal—or even before you start—make the most of your visit with these Easter activities:
 

Strike your best pose at the Bunny Photo Corner
 



Snap photos at vibrant Easter setups filled with pastel colors, bunny props, and playful backdrops—perfect for capturing fun family moments and colorful Easter memories.
 

Walk proudly at the Easter Runway Costume Contest
Dress your kids in their cutest Easter outfits and let them shine at the Easter Runway Costume Contest at SM Supermalls nationwide.



Dress up in your most creative Easter outfits—bunny ears and all—and strut your stuff at the Easter Runway Show. Kids and families can join in for a chance to win fun prizes.


Hop into the Easter Eggventure Game
Go on a digital egg hunt around select SM Supermalls, where hidden QR-coded eggs unlock points and exciting rewards through the Play at SM website. Make sure to explore every corner for a truly exciting adventure—it’s a fun, high-tech twist on a classic Easter tradition.


Unleash artistry at Easter Art Lab

Let kids get creative at the Easter Art Lab, where they can paint, craft, and bring home their own colorful creations—a fun keepsake from a full day of Easter fun.
 

March in the Easter Parade

Celebrate Easter with a full day of excitement, featuring fun-filled games, a creative costume contest, and amazing prizes.


Watch beloved Easter characters come to life in festive parades across select malls. Dance along, interact with mascots, and soak in the cheerful atmosphere as the whole family celebrates together.
 

Honor tradition with a meaningful Easter Blessing

For families who want to celebrate the deeper meaning of Easter, select malls will hold Easter Sunday Mass on April 5, offering a quiet moment to pause, reflect, and give thanks.


Whether you’re dining with loved ones, hunting for eggs, or enjoying a full day of activities, your most loved mall, SM Supermalls is the place to be this Easter. Don’t miss out—plan your visit and make it an Easter to remember.