Friday, February 28, 2020

MOS Burger x Toyota two leading Japanese brands have come together!

This is a partnership between two brands that deeply values quality and service. Filipinos have already made Toyota a part of their lives; its a brand that they interact with on a daily basis. We are also looking forward to be a part of the Filipinos’ lives as we bring Japan’s best burgers here.” ~Araki Masahide, MOS Burger Philippines President 

Two leading Japanese brands have come together, Philippine Opening of #1 Japanese Burger Chain MOS Burger and Toyota one of the biggest car manufacturers in the world and the leading car brand in the country, joins MOS Burger on its opening day motorcade on February 27, 2020, at Robinsons Galleria.


Along with Araki, MOS Burger Philippines CEO Hubert U. Young, MOS Burger Philippines Vice President Tateishi Hiroshi, and MOS Food Services Chairman Atsushi Sakurada have joined the motorcade and arrived at Robinson’s Galleria in rally-inspired Toyota Vios G+ cars.


The motorcade came from the MOS Burger Philippines’ offices in Pasig. It passed by Reliance St., Pioneer St., Shaw Blvd., Julia Vargas Ave., Emerald Ave., and finally by ADB Ave. The first MOS Burger store is located at Robinsons Galleria (near its ADB Ave. entrance).

At the grand opening of MOS Burger’s store in Robinsons Galleria were (L-R): Atty. Severino S.P. Sumulong, Corporate Legal Counsel, MOS Burger Philippines; Tateishi Hiroshi, Vice President, MOS Burger Philippines; Araki Masahide, President, MOS Burger Philippines; Hubert Young, Chief Executive Officer, MOS Burger Philippines;  Atsushi Sakurada, Chairman, MOS Food Services, Inc.; Jun Takifuka, Corporate Executive Officer, MOS Food Services, Inc.; Hironobu Maehara, General Manager, MOS Food Services, Inc.; and Eiichi Isozaki, Adviser, MOS Food Services, Inc.
The coming together of the two brands is symbolic for it is a “nod to a custom where you introduce someone to your family.”  The MOS and Toyota collaboration was initiated to introduce MOS Burger to Filipinos as a top-of-mind Japanese brand which has become ubiquitous in Japan and an essential part of the lives of the Japanese.
“We welcome MOS Burger to the Philippines and join them in their endeavor of serving Filipinos. The Philippines is a very special market for Toyota. We have been here for more than 30 years now, and we wish MOS Burger that same longevity in the country. Like Toyota, MOS Burger is a company that puts its customers first by providing quality products and services. This is why it has become a well-loved brand in Japan and other countries.” ~Kei Mizuguchi, Executive Vice President for Marketing Division of Toyota Motor Philippines

MOS Burger currently has over 1,300 stores in Japan, with more than 300 overseas.


MOS, which acronym stands for mountain, ocean, and sun is a unique restaurant that was born in Tokyo Japan back in 1972 and has grown to over 1700 restaurants all over the world. The popular homegrown Japanese burger chain finally opens it's Japanese burger chain store in the Philippines. MOS Burger Robinsons Galleria as their first Philippine branch.


No need to go to Japan anymore to try MOS Burger, you can now eat their burgers such as teriyaki chicken burger, seafood tempura rice burger, and the yakiniku rice burger. Surprisingly some of their burgers buns are made of Japanese rice instead of the regular typical fast-food chains bun that offers burgers. The opening day was full packed I even wait a while in line to take my order which is MOS Cheeseburger and Chicken Terriyaki. The "fast-casual" Japanese restaurant is most known for its cheeseburgers, rice burgers, and lettuce burgers with a surprisingly budget-friendly price.

MOS Burger Menu:

MOS Cheeseburger - Php 149.00
With its fluffy bun sandwich with a saucy, beefy patty, tomatoes, diced onions, a slice of almost-melted cheese, and MOS special meat sauce that looks like a red sauce used for spaghetti is known to be the star for being the best-seller in both Japan and in their other stores overseas.


Yakiniku Rice Burger - Php 169.00
MOS' Yakiniku Rice Burger contains tender strips of marinated, savory yakiniku beef with fresh lettuce, diced onions, and two firms, soy-glazed rice patties, yes a patty made of rice mind-boggling right? You thought it's impossible well MOS have it and its just perfect for Pinoy since it's an ulam with kanin in one tipid diba.


Teriyaki Chicken Burger - Php 189.00
Who doesn't want a tender, chunky chicken fillet with sandwiched in between soft bread buns, topped with lettuce, onions, and Japanese mayo. You can also opt to have it in MOS' saucy teriyaki chicken with rice patties as the Teriyaki Chicken Rice Burger, or Natsumi Teriyaki Chicken which uses lettuce as the patties.


Seafood Tempura Rice Burger - Php 169.00
MOS' Seafood Tempura Rice Burger a combination of seafood and veggies (green beans, carrots, squid/fish, shrimp, and crabstick) fried together into a crisp tempura patty drizzled with Japanese kakiage sauce, and sandwiched in between MOS' rice patties, glazed with soy.


Wagyu Burger Php 299.00

No need to go to Japan anymore to try MOS Burger, you can now eat their burgers such as teriyaki chicken burger, seafood tempura rice burger, and the yakiniku rice burger. Surprisingly some of their burgers buns are made of Japanese rice instead of the regular typical fast-food chains bun that offers burgers. The opening day was full packed I even wait a while in line to take my order which is MOS Cheeseburger and Chicken Terriyaki.



Natsumi Yakiniku - Php 189.00
Wagyu Rice Burger Php 309.00
MOS Fries - Php 60.00
Karaage Chicken Pops - Php 140.00
Oi-Ocha Green Tea Php 99.00
MOS Cafe Drip Hot/Iced Coffee - Php 59.00 / Php 68.00
MOS Cafe Hot/Iced Au Lait - Php 79.00 / Php 88.00
Premium Leaf Tea - Php 59.00 / Php 68.00
Mixed Fruit Leaf Tea - Php 149.00
Grapefruit Lemonade - Php 149.00


Apart from their store in Galleria, MOS Burger Philippines will open stores in:

  • SM Megamall
  • Robinsons Magnolia
  • O Square Greenhills
  • Robinsons Place Manila
  • SM Megamall
  • One Eastwood Tower 2
  • Midtown
MOS plans to expand outside of Metro Manila, with its goal to have MOS Burger branches across the Philippines in 5-10 years. MOS Burger Philippines plans to open 50 stores in the country by 2027.

For more information, visit MOS Burger Philippines' official Facebook Page. https://www.facebook.com/mosburgerphilippines