Taste of Japan: Relaunch of Yoshinoya in PH with beefed-up menu and new store design

“Japanese food lovers in the metro are in for a treat. We will give our customers the authentic Yoshinoya experience, as if they were dining in Yoshinoya Japan. This forms part of our commitment to offer Filipinos with great tasting food and make Yoshinoya the No. 1 Japanese quick service restaurant in the country.” ~Ned Bandojo, Business Development Head of Jollibee Group Foreign Franchised Brands

Craving for Japanese food? 🍱🍛 You're in luck! Jollibee Foods Corporation invites you to taste Japan's World-Famous Beef Bowl! Relaunch of Yoshinoya brand in the Philippines with a beefed-up menu and a redesigned store as we celebrate the authentic Yoshinoya Japan experience in the Philippines.

All beefed up to offer a bowl of culinary surprises, the Jollibee Group is bringing the authentic Yoshinoya experience in the Philippines, as it re-opens this August 19 the Glorietta 1 Mall (Makati) branch of Japan’s world-famous Beef Bowl Chain.

The relaunched Yoshinoya will offer a beefed-up menu bannered by the brand’s world-famous bestseller, the gyudon or beef bowl.

Yoshinoya’s beef bowl features thin strips of tender beef, slowly simmered in the brand’s signature gyudon sauce. The gyudon bowl can be enjoyed in many ways, including adding togarashi, red ginger, green onions, and even cheese toppings. Yoshinoya Philippines also offers “onsen” egg or the traditional Japanese slow-cooked egg with custardy egg white and egg yolk, as an optional topping that makes the beef bowl comfortingly creamy.

Also on the menu are other must-try Japanese favorites like tempura, chicken karaage, chicken teriyaki, and beef yakiniku. Yoshinoya’s tempura or crispy fried shrimp is coated in traditional Japanese-style tempura batter. For its karaage, the Japanese Style Fried Chicken showcases thick cuts of chicken leg and thigh marinated in special marinade, deep-fried until crisp golden brown. These dishes are served over steamed Japanese rice.

Want more to satisfy your cravings? Yoshinoya will also offer ram and other side dishes such as gyoza, kani salad, miso soup, among others. For dessert, customers can enjoy the brand’s Matcha Mochi Ice Cream and Coffee Jelly.

To complete the dining experience, all Yoshinoya stores in the Philippines will be redesigned with a contemporary and casual Japanese style that exudes an authentic, light, and welcoming feel.

 

The opening of the new Yoshinoya store officially seals the Jollibee Group’s first foray into Japanese food. The Jollibee Group recently formed a joint venture with Yoshinoya International Philippines Inc.  to establish the Yoshinoya Jollibee Foods, Inc, which will operate the Yoshinoya stores in the country, with plans to expand to 50 stores in the long term.

 

Like the humble beginnings of the Jollibee Group, Yoshinoya started as a family-run shop located at Nihonbashi Fish Market in Tokyo. Today, Yoshinoya has over 2,000 global locations.

To get more information about Yoshinoya, visit YoshinoyaPhil on Facebook and @yoshinoyaph on Instagram.

About Jollibee Group 

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. It operates in 34 countries, with over 6,200 stores globally with branches in the Philippines, United States, Canada, the People's Republic of China, United Kingdom, Italy, Spain, Vietnam, Brunei, Singapore, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Indonesia, Costa Rica, Egypt, Panama, Malaysia, South Korea, India, and Australia. 

Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); six franchised brands (Burger King, Panda Express, PHO24, and Yoshinoya in the Philippines; Dunkin' and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee and PHO24; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. 

Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 90% participating interest in Titan Dining LP, a private equity fund that ultimately owns the Tim Ho Wan brand. It also has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. Jollibee Group also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

Jollibee Group was named the Philippines' most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. In 2020, Gallup awarded the Jollibee Group with the Exceptional Workplace Award, making it the first Philippine-based company to receive the distinction.

Zark's Burgers 13 Years Anniversary with a 13 Pesos Ultimate Burger Deal

“Zark has always been known as a symbol of creativity and innovation in the food industry, and that status has been molded out of hard work. We are able to sustain our growth momentum for 13 years now because we are driven to push boundaries of what’s possible through a constant introspection of what works and what doesn’t. We always see opportunities in every situation. We take pride in being natural problem solvers. When the pandemic hit, we took advantage of locations with fewer competitors and opened more non-mall locations to cater to the delivery market 24/7. We continue to pivot and thrive even amid challenging times. We are now in the next chapter. Our goal is to reach 100 stores in the next two years.” ~Zark Varona, Founder of Zark’s Burgers, Entrepreneur-culinarian

Zark’s Burgers was founded in 2009 when entrepreneur-culinarian Zark Varona, who was then 23, decided to open his dream restaurant using the salary he saved after working in a cruise ship for two years. 

Optimistic for its growth story, Varona shared a bigger vision for Zark’s Burgers. 

13th Anniversary Promo

Zark's Ultimate Burger

To be eligible, customers must show proof of any of the following:

• Liked. Followed. Shared Facebook or Instagram "Zark's 13th Anniversary Promo" post. A personal Facebook and Instagram posts or story tagging Zark's Burgers account

Get ready every Mondays of August, starting August 1. For every purchase of any burger in its menu, you can avail the Zark's Ultimate Burger for Php 13 pesos only. Homegrown fast-food restaurant Zark's Burgers celebrated its 13th Anniversary this year! An announcement as big and juicy as its burgers, homegrown fast-food restaurant Zark’s Burgers is once again beefing up the better burger game with its 13 Pesos Zark’s Ultimate Burger deal, as it marks its 13th year in the business. 

Zark’s is known for its wide array of burger offerings—from its loaded-with-toppings Zark’s Ultimate Burger to its multiple patty Jawbreaker and Tombstone under its Challenge Burgers segment. And another burger creation to look forward to is its upcoming burger of the month—Shawarma Burger—which will be launched this August.

For a full meal, it also has in its menu Southern Classics favorites like Buffalo Wings, Chicken Fingers, Fried Southern Chicken Burger, as well as pre-game meals such as Mac N’ Cheese, seasoned fries, and its best-sellers’ Grilled Cheeseburger, Zark’s Mamba & Mac N’ Cheeseburger!

• 13 years to 100 

On its 13th year, Varona attributes the success of Zark’s to its strong brand following and the quick response of his team to navigate the pandemic by strengthening its online and delivery platforms. 

To date, Zark’s Burgers already surpassed its pre-pandemic sales or earnings before interest, taxes, depreciation, and amortization (EBITDA). The brand also projects to reach one billion in sales in 2023. 

Before the year ends, it is targeting to have combined 80 stores nationwide. Currently, it has over 60 branches nationwide, present in almost all major cities and malls. 

A multi-awarded entrepreneur, Varona won the 2019 Ernst and Young Entrepreneur of the Year for Small and Medium Business, Tatler Gen T (2020) Award and the 2015 Manila Standard Young Visionary Award. He was also named the PHILDEV Rising Star Awardee in 2018. 

Today, Zark’s continues to capture the Filipino market with its ‘Fresh. Huge. Great.’ winning formula, making it one of the fastest-growing local restaurants in the Philippines.