“We are optimistic that the Filipino people will love our artisanal delights as much as we love baking them. As we embark on this exciting journey, starting with our flagship store at SM Mall of Asia, we eagerly anticipate sharing our culinary craftsmanship with the rest of the Philippines. Today's milestone is a testament to the dedication of our partners, Malaysia’s Berjaya Food Berhad, and SPC Group. Their efforts and unwavering commitment have made it possible for us to enjoy moments of indulgence amidst the bustling city if Metro Manila.” ~Mr. Frederick Siy, Vice Chairman of Berjaya Paris Baguette Philippines
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| The first Paris Baguette store being unveiled in SM Mall of Asia |
Paris Baguette is a popular bakery café chain originated from South Korea. It offers a variety of baked goods, including bread, pastries, cakes, sandwiches, and beverages. Known for its French-inspired creations and elegant presentation, Paris Baguette has expanded internationally and gained a significant following in various countries. Paris Baguette was founded in 1988 by SPC Group, has proudly opened its first bakery café in the Philippines, at the iconic SM Mall of Asia (SM MOA) on April 18, 2024.
Paris Baguette originated in South Korea in 1945, and is based on the spirit of "Sangmidang," a pledge to never leave a piece of bread unchecked. The commitment was further solidified in 1988, when the first Paris Baguette Bakery Café in South Korea opened.
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The first Paris Baguette store being unveiled in SM
Mall of Asia |
The highly anticipated launch of South Korea's premier French-style bakery café was attended by distinguished guests, among them were His Excellency Mr. Lee Sang-Hwa, the Ambassador of South Korea to the Philippines, Mr. Hur Jin-soo, President and CEO of SPC Group, Dato’ Sydney Quays, Chairman of Berjaya Paris Baguette Philippines, Mr. Frederick Siy, Vice Chairman of Berjaya Paris Baguette Philippines, Ms. Hana Lee, CEO of Paris Baguette Southeast Asia, and Mr. Steven Tan, President of SM Supermalls.
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| (From left to right:) Paris Baguette Philippines Chairman, Dato’ Sydney Quays, SPC Group President and CEO, Mr. Hur Jin Soo, Ambassador of the Republic of Korea to the Philippines, His Excellency Ambassador Lee Sang-hwa, Paris Baguette Philippines Vice Chairman, Mr. Frederick Siy, SM Supermalls President, Mr. Steven Tan. |
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| (From left to right:) Franchise Director of Paris Baguette Southeast Asia, Mr. Moon TaeHwan, Berjaya Paris Baguette Philippines President, Mr. Luis Daniel, Paris Baguette Philippines Vice Chairman, Mr. Frederick Siy, SM Supermalls President, Mr. Steven Tan, Paris Baguette Philippines Chairman, Dato’ Sydney Quays, Ambassador of the Republic of Korea to the Philippines, His Excellency Ambassador Lee Sang-hwa, SPC Group President and CEO, Mr. Hur Jin Soo, Paris Baguette Southeast Asia CEO, Ms. Hana Lee, Director of Berjaya Paris Baguette Philippines, Ms. Louise Chin, Paris Baguette Philippines Chief Finance Officer, Mr. Norman Raquel, Janeena Chan-Say. |
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| (From left to right:) Franchise Director of Paris Baguette Southeast Asia, Mr. Moon TaeHwan, Berjaya Paris Baguette Philippines President, Mr. Luis Daniel, Paris Baguette Philippines Vice Chairman, Mr. Frederick Siy, SM Supermalls President, Mr. Steven Tan, Paris Baguette Philippines Chairman, Dato’ Sydney Quays, Ambassador of the Republic of Korea to the Philippines, His Excellency Ambassador Lee Sang-hwa, SPC Group President and CEO, Mr. Hur Jin Soo, Paris Baguette Southeast Asia CEO, Ms. Hana Lee, Director of Berjaya Paris Baguette Philippines, Ms. Louise Chin, Paris Baguette Philippines Chief Finance Officer, Mr. Norman Raquel. |
With its elegant ambiance and diverse menu featuring freshly baked bread, pastries, cakes, sandwiches, and beverages, Paris Baguette has become a favorite destination for those seeking a taste of sophisticated indulgence. The brand's presence in the Philippines reflects its commitment to providing high-quality bakery products and a delightful dining experience to customers in the country.
The first Paris Baguette store being unveiled in SM Mall of Asia
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| The first Paris Baguette store being unveiled in SM Mall of Asia |
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| The first Paris Baguette store being unveiled in SM Mall of Asia |
Guests were treated to a delicious array of Paris Baguette's global favorites, including the signature silky roll, strawberry yoghurt cake, and, of course, flakey-buttery croissants. The event also featured the debut of the Philippines-exclusive Ube Series, demonstrating the brand's commitment to catering to local Filipino tastes while encouraging innovation.
Baguettes, pastries, and other breads available at Paris Baguette.
Paris Baguette's selection of cakes, pastries, and breads from Paris
Baguette.
Sandwiches, pasta, and other meals
Paris Baguette now has over 3400 stores in South Korea, making it the country's largest bakery chain. With expansions in the United States, United Kingdom, Canada, China, France, Vietnam, Indonesia, Cambodia, Singapore, Malaysia, and now the Philippines, the brand has nearly 4000 locations worldwide.
"Looking ahead, we are thrilled to announce our ambitious expansion plans for the year, with the aim of opening four additional stores across strategic locations in the Philippines. Beginning with SM malls, we are excited to embark on this journey of growth and culinary exploration, bringing Paris Baguette's renowned offerings closer to more Filipino communities. We extend our heartfelt gratitude to the SM family for their unwavering support and partnership.” ~Dato’ Sydney Quays, Chairman of Berjaya Paris Baguette Philippines
With each new location, Paris Baguette has become a favorite among locals, offering not only exceptional French-inspired baked goods but also an ambiance that reflects the brand's theme. Paris Baguette, which makes its debut in the Philippines, a country with a strong appreciation for South Korean culture and culinary excellence, is poised to capture Filipino hearts and taste buds.
“I am thrilled for the journey ahead with the first store here in the Philippines. Our commitment to quality and customer experience, coupled with Filipino warmth and hospitality holds a promising prospect for all of us. We look forward to sharing our quality pastries and breads to the Philippines, marking the beginning of a long journey together.” ~Mr. Hur Jin-Soo, President and CEO of SPC Group
“The Philippines and South Korea share a longstanding friendship. Through music, cuisine, media, and much more, our cultures have intertwined. With this first Paris Baguette Bakery Café, a setting often portrayed in popular Korean dramas, we hope to continue this relationship and bring us even closer through conversations and unforgettable experiences over great food.” ~His Excellency Mr. Lee Sang-Hwa, Ambassador of South Korea to the Philippines
Paris Baguette Introduces French Elegance and Korean Innovation to the Philippines.
“Filipinos are quite familiar with Korean culture. Under this circumstances, the inroads of the Paris Baguette into the Philippine market is very timely as it is coincides with the 75th anniversary of diplomatic ties between Korea and the Philippines. With the recent signing of the Korea-Philippines FTA, we embark on a new chapter of economic cooperation, propelled by mutual prosperity and shared aspirations.” ~His Excellency Mr. Lee Sang-Hwa, Ambassador of the South Korea to the Philippines
For more information on Paris Baguette Philippines, please visit, like and follow the official Facebook page at www.facebook.com/parisbaguettephils.
