Big Thrills, Bigger Experiences in Cebu at SM Supermalls

Life is more fun when you have more opportunities to try new things. From little chores to longer excursions, continuing to pursue your passions allows you to enjoy the best of life!

SM Supermalls ushers in a new era of firsts to explore and discover, bringing exciting brands closer than ever to Cebu. With SM Supermalls, you don't have to travel across regions to have the best experiences.

Sweet & Savory at SM City Cebu

Craving for some authentic Japanese food experience? Check out the newly opened YAYOI—savor the taste of traditional Japanese Teishoku, offering a completely satisfying set meal of main entrée, steamed rice, miso soup, and seasonal sides.

Lookout for these food spots heading your way this May, serving food items you’ll love closer to you:

• Manam—a celebrated Filipino bistro offering both classic and modern interpretations of traditional dishes is opening its first-in-Cebu branch this May 26.
• Ooma—a modern Japanese dining spot known for its bold flavors and creative dishes, blending traditional Japanese cuisine with contemporary twists. It is opening its first-in-Cebu store this May 28.
• Café Laguna—a well-established Filipino restaurant chain, renowned for its authentic Tagalog-style dishes, bringing the comforting flavors of Luzon to the Visayas, is set to open this May 8.
• Abaca Baking Company—beloved Cebu-based café and bakery chain serving artisan-crafted breads, all-day breakfast offerings, and premium coffee selections, opening this May 10.
• Ramen Kuroda—a popular Japanese restaurant serving authentic, high-quality ramen, crafted with homemade noodles and rich, flavorful broths
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  Indoor Sports & Japanese Favorite Meals at SM J Mall

  
  

  The experience of Japan continues in Mandaue City, Cebu with Yuki-Kun—savor Japanese cuisines, featuring familiar flavors and beloved dishes available at the mall’s Food Hall area. 

  
  

  
  

  Expect more fun soon with even more First in Cebu experiences: 

  • Ramen Nagi—authentic, customizable ramen bowls featuring rich, savory soup and handcrafted noodles, because your J Mall experience isn’t complete without a sizzling bowl of this Japanese favorite. 
  • iSwing Golf Arena—enjoy a round of golf without the scorching heat of the sun, all thanks to their indoor, high-tech golf simulation experience. 

Coffee & Treats at SM Seaside City Cebu 

Satisfy your sweet cravings with these new dessert and dining destinations opening their first stores in Cebu:

• Beard Papa’s—Japanese cream puff chain known for its freshly baked choux pastries which opened last April 25.
• Conti’s—the Filipino bakeshop beloved for its iconic cake specials and signature comforting savory dishes, opened its first-in-Cebu store last April 30.

Giving coffee lovers more to look forward to, the rapidly growing Pickup Coffee headlines their upcoming first-in-SM premium café concept, offering elevated brews perfect for a productive lifestyle.

Never run out of things to add to your itinerary. Explore beyond limits and discover exciting firsts here in Cebu with SM Supermalls.

Expand your horizons here in Cebu—only here at SM Supermalls, bringing you a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

SM Supermalls #NewEraOfFirsts

At SM Supermalls, we’re proud to lead a New Era of Firsts—bringing you first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that connect and inspire communities, we’re redefining what it means to have it all.

As we continue to grow, we remain committed to sustainability, community empowerment, and creating memorable moments that make every visit more meaningful. There’s always something new and exciting waiting for you at SM.

Discover Insta-Worthy Spots in Davao

This month marks a new chapter for Davao, as SM Supermalls ushers in a bright new era with ever-changing treasures tailored specifically for you.

SM City Davao, Mindanao's first and largest SM mall, has opened its Expansion Building, which will provide new urban experiences to all Davao residents. From Instagram-worthy dining scenes to trendy hangouts, each venue is intended to be pure feed gold.

With over 120,000 square meters of new space, this is more than simply an expansion; it's a dynamic destination that will combine shopping, style, and leisure in ways you've never seen before. All to demonstrate that SM Supermalls truly has everything for you.

Dining Hotspots Ready to Serve You

Hungry? You're in for a culinary treat as we provide a chosen selection of restaurants serving everything from casual fine dining to comforting Filipino classics and robust Singaporean cuisine.

Brique

If there is one thing our Cebuano bisaya brothers excel at, it is great food!   Brique, which will open shortly on the second level of the Main Mall Expansion, mixes modern cuisine with a regional touch that will remind you of Nanay's home cooking.

Nanyang

For the first time in Davao, discover the best that Singapore has to offer.   Nanyang, located on the first level of the Main Mall Expansion, delivers some of Southeast Asia's greatest specialties, including hearty dishes suitable for the Filipino palate.   There are numerous options, ranging from aromatic Laksa to delectable Curry Chicken Rice.

The Joy of Fluffiness

Puffy's is making its first appearance in Davao, bringing its signature appeal to the first level of the Main Mall Expansion. This exquisite restaurant, noted for its cloud-like soufflé pancakes, is the most recent addition to SM Supermall's irresistibly craveable cuisine. Whether you pick Original, Crème Brûlée, or Tiramisu, each bite is delectably light and completely Instagrammable!

Your Unique Finds

Do you want to add a little additional everyday flair?   From personalizing your Aquaflask tumbler to finally getting that self-help book you've been eyeing—or perhaps spotting that one item you didn't realize you needed—discover a carefully curated mix of finds to make each visit more fascinating.

Aquaflask

Find their most recent designs on the second floor of the Main Mall Expansion, and drink in style!  These vacuum-insulated bottles are now completely customizable, allowing you to drink cold or hot beverages anywhere without breaking the bank.

Gashapon Bandai

Collect high-quality gacha toys, keychains, and accessories while having fun—or being disappointed—at Davao's first Gashapon Bandai, which is located on the second level of the Main Mall Expansion.   From Dragon Ball and Gundam to Demon Slayer and Pokémon, simply insert a dime into these vending machines to receive a surprising prize.

Fully Booked

For the first time in Davao, a genuine bookworm's dream awaits.   On the first level of the Main Mall Expansion, you may find your next great read while relaxing in a warm, welcoming environment.  Fully Booked is a bibliophile's dream, featuring a wide selection of books across genres, including hard-to-find classics.

Flying Tiger

Looking for one-of-a-kind treasures and unique finds?   Flying Tiger, located on the second level of the Main Mall Expansion, is a new novelty store in Davao.   Their creative crafts, trinkets, and ornaments can enliven and personalize your living space.

Level Up Your Style

Who says activewear needs to be drab?  For the first time in Davao, Anta at the 1st Level, Main Mall Expansion allows you to transform the gym into your own runway.  It includes a premium sports collection of ready-to-wear gear, trainers, and luggage, so you can work out in style!

From crave-worthy food hubs and fashion finds to accessories and quirky trinkets, every corner is made to make your feed more aesthetic. No matter how you spend your time, enjoy curated experiences not just to enjoy, but to share, only here in this #NewEraOfSMSupermalls.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

#NewEraOfSMSupermalls All For You

At SM Supermalls, a bold New Era unfolds with Evolving Finds—bringing together the best in brands, dining, and experiences, all for you. From world-class cuisine and exclusive retail treasures to inspiring spaces that connect communities, SM continues to evolve to give you the very best of everything in one place.

As we grow, our commitment to sustainability, community empowerment, and creating memorable moments remains at the heart of everything we do. Because at SM, we’ve got it all for you.

Firsts in Cebu: Little Escapes Made Just for You

This month, Metro Cebu welcomes you with comforting cuisines, exciting discoveries, and pleasant new locations to visit.   With longer weekends and more time to unwind, now is the perfect time to try something new—whether you're looking for a quick bite, changing up your routine, or simply slowing down.

In this brave new era of SM Supermalls, ever-changing finds await you--everything is carefully selected to match your lifestyle, from socializing with friends to relaxing alone.   From food to lifestyle, these new experiences will make everyday moments at your favorite venues even more spectacular, because SM Supermalls truly has it all.

Where Delight Awaits You in SM City Cebu

SM City Cebu, located in the city core, keeps things interesting by introducing new venues and experiences.   Its expanded offerings include curated brands, exceptional dining, and high-quality finds—all thoughtfully chosen to match the way you buy, connect, and unwind.   From carefully picked lifestyle options to specifically targeted discoveries, here are a few things to consider to make your next holiday even more memorable.

Smart Home Innovations

Dyson

This Cebu first is guaranteed to make your daily tasks more pleasurable! At SM City Cebu, you'll enter a world of elegant design and clever technology, where cleaning and hairstyling will seem more like a treat than a chore. From easy haircuts to robust household essentials, we're here to make your life easier, wiser, and a little more fashionable.

Italian Favorites

Cibo

Do you crave the comfort that only a perfectly spun forkful of spaghetti can offer? We've got you. Cibo at SM City Cebu provides Italian classics the way they should be: fresh, delicious, and timeless. From creamy pastas and wood-fired pizzas to fresh salads and unique desserts, your taste buds are officially on vacation—no passport required!

Bookworm Picks

Fully Booked x Kinokuniya

Begin a new chapter at SM City Cebu's Second Level with the first Fully Booked x Kinokuniya in Cebu. Enter a world of stories and ideas, where Japanese-language titles, bestseller books, and timeless masterpieces coexist with creative journals, unique stationery, and lifestyle treasures. Every shelf invites you to try something new, spark your imagination, and bring inspiration home with you.

Your Gateway to the Unexpected at SM Seaside City Cebu

With its amazing coastal vistas, SM coastal City Cebu creates an environment conducive to unique experiences.    From stunning restaurants with breathtaking views to unusual shopping and activities to make your long weekend even more enjoyable, each stop is designed to add something unexpected to your day. Make a point of visiting these must-see destinations on your next trip.

Authentic Bites

Co. Limited

Looking for a little excitement on your plate?   The wait is over, as Co. Limited brings the rich flavors and intensity of Thai street food to Cebu for the first time. Prepare to taste bold flavors and have an amazing experience at SM City Cebu, which opens September 30. Every bite has been carefully selected to keep your taste buds on edge, from acidic salads to spicy stir-fries!   Enjoy this excellent dinner on the Upper Ground Level, Seaview Wing.

Style Stop

Issy

Effortless beauty debuts in Cebu on the Second Level, Seaview Wing, with cosmetics and skincare essentials that are easy to use, versatile, and endlessly elegant.   From everyday necessities to stunning statement shades, each piece has been carefully selected to let you to experiment and uncover your own distinct radiance.

From flavorful firsts to lifestyle picks, Cebu’s newest experiences are here to bring you more curated ways to enjoy your day. Whether it’s a day out with friends or a quick solo trip, there’s something new waiting for you here in this #NewEraOfSMSupermalls.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

#NewEraOfSMSupermalls All For You

At SM Supermalls, a bold New Era unfolds with Evolving Finds—bringing together the best in brands, dining, and experiences, all for you. From world-class cuisine and exclusive retail treasures to inspiring spaces that connect communities, SM continues to evolve to give you the very best of everything in one place.

As we grow, our commitment to sustainability, community empowerment, and creating memorable moments remains at the heart of everything we do. Because at SM, we’ve got it all for you.

BEST NEW Firsts in Davao: Finds You’ll Want to Gatekeep

As more stores open in SM Lanang, Davao receives a fresh sense of vibrancy, making it even more truly madayaw.   Every new discovery is tailored specifically for you, from trendy, crave-worthy meals to fashion and entertainment experiences to post on your feed.   In this new era of SM Supermalls, incredible discoveries abound, each signifying how we will continue to grow and flourish alongside you.

Our carefully picked flavors and styles cater to Davaoeños' different tastes, ensuring a pleasant encounter.

All the Cuisines You’ll Love

Do you crave hand-pulled udon noodles?   Or about an entire feast of international cuisines?   Whether it's your favorite bowl of Japanese favorites or an elegant buffet with a few more dishes, we've carefully crafted dining experiences to fulfill every craving.

Hakura Udon

The firm has opened its first Mindanao location on the second level of the North Wing, giving Davaoeños authentic Oriental cuisine. You may enjoy a unique selection of umami-rich delicacies here, including its signature, traditionally manufactured udon noodles and vital Japanese staples, all cooked to perfection.

Buffet 101

Looking for a more diverse menu?  Then proceed to Buffet 101 on the third floor. This all-you-can-eat restaurant, a Mindanao first, offers worldwide food. Buffet 101 offers delicious Italian, Chinese, Japanese, and American cuisine to meet any eating preference.

What Your Dream Lifestyle Needs

Your lifestyle choices influence how you enjoy each day, which is why we make certain that each visit has something new to learn.   From self-esteem-boosting clothing to devices and objects that mix comfort and style, these new locations are here to make your life easier, more exciting, and more inspiring.

Nike Rise

Unleash your inner athlete—or at least look the part—with the latest clothing on the Upper Ground Level.   By combining the classic Nike retail experience with an immersive digital world, you'll walk away with a great-looking pair of sneakers and a new sporty style.

Digital Walker

If you wish to upgrade to the most recent handheld technology, Digital Walker, located on the third floor, has you covered.   From laptops and smartphones to Bluetooth speakers and smartwatches, Digital Walker's gadgets and wearables will up your tech game while keeping you looking effortlessly attractive.

The Watch Store

Are you thinking about enhancing your wrist game?   Step inside The Watch Store's newest location on the second floor to see timepieces that mix craftsmanship and style.   Tissot, Frederique Constant, and Alpina offer classic elegance, while Tommy Hilfiger, Calvin Klein, and Coach offer fashion-forward items to fit any style or occasion.   Whether you want precision, personality, or both, your next favorite watch is here.

From mouthwatering feasts to lifestyle essentials tailored just for you, Davao’s latest firsts are here to add more style and flavor to your days. Whether it’s a quick break or a full day of exploring, it’s sure to be filled with share-worthy moments you’ll want on your feed. All this is coming together only here in the #NewEraOfSMSupermalls.

Don’t forget to like and follow @smsupermalls on social media or  visit www.smsupermalls.com for the latest updates and events!

#NewEraOfSMSupermalls All For You

At SM Supermalls, a bold New Era unfolds with Evolving Finds— bringing together the best in brands, dining, and experiences, all for you. From world-class cuisine and exclusive retail treasures to inspiring spaces that connect communities, SM continues to evolve to give you the very best of everything in one place.

As we grow, our commitment to sustainability, community empowerment, and creating memorable moments remains at the heart of everything we do. Because at SM, we’ve got it all for you.

Flavors You’ll Come Back For in Metro Manila

Delicious meals not only make you feel satisfied, but they also make you want to come back for more.

This season, SM Supermalls invites you to encounter a bold new age full of evolving discoveries with a delectable assortment of dining establishments meant to arouse cravings and create enduring favorites.  From Japan's rich culinary traditions to the craftsmanship of coffee and chocolate, every first is meticulously developed to raise the bar for flavor and bring new dining experiences to every table.

While we continue to offer these meals hot, one thing remains constant: at SM Supermalls, we're always evolving and changing with you to truly show that we have everything you need.

A Journey Through Japan

Real Japanese flavors are unparalleled in their warmth and richness.   These carefully selected eateries provide everything from thick, hearty ramen to delicate, traditional dishes, all of which are intended to give the Metro a true sense of Japan.

Ramen Nagi

Do you miss being comfortable in a bowl?   Ramen Nagi, located on the ground floor of the South Wing of SM Mall of Asia, serves powerful and satisfying ramen.   From perfectly chewy noodles and your preferred toppings to creamy tonkotsu broth, every bowl is created to achieve the perfect balance. Whether you're a spice chaser or a flavor purist, this is your go-to ramen that delivers on every slurp.

Warabimochi

Warabimochi, which is now offered at SM Aura's Lower Ground Level, gives dessert a whole new texture that is wonderfully satisfying, soft, and velvety.   This popular Japanese dish melts in your tongue with every bite, whether it's covered in nutty kinako or topped with a creamy syrup.   It's the kind of sweetness you want to have for a long time; it's delicious enough to complete a supper yet light enough for an afternoon pleasure.

Poured to Perfection

Every step is done carefully, from the roast to the steep.  Perfect for leisurely mornings, afternoon pick-me-ups, and everything in between, these coffee and tea places provide masterfully prepared cups that blend flavor, scent, and artistry.

CHAGEE

Cool, creamy, and expertly brewed—CHAGEE makes its debut in the Philippines by bringing a unique tea experience to SM City North EDSA at the 2nd Level, City Center.   To achieve the perfect amount of flavor, each cup is skillfully steeped.   Whether you're spending time with friends or need a quick vacation, it's tea time with a little more pleasure.

Kenangan Coffee

Kenangan Coffee, which offers strong flavors, smooth pours, and the greatest Indonesian atmosphere, is currently brewing in SM Megamall.   It is renowned for its unique lattes and creative blends, and each cup is made to make your coffee moments exceptional.   Whether you're savoring it slowly or need a quick pick-me-up, this coffee will stay with you long after the final sip.

H Proper Coffee Roasters

Make your coffee runs exciting at SM Podium.   By creating rich scents with the ideal amount of caffeine, H Proper Coffee Roasters may turn your ordinary day into an incredible one.

The Art of Indulgence

Läderach is one of those chocolates that are so good they can be enjoyed on its own. The first store of the well-known Swiss chocolatier in the Philippines is currently open in SM Mall of Asia. Richness and refinement are expertly balanced in every bite of this delicacy, which is well-known for its crisp nut-studded slabs, smooth pralines, and delectable truffles. Whether you prefer strong, black undertones or creamy, melt-in-your-mouth joy, this is Swiss chocolate done right. After just one visit, you'll realize that this is the height of decadence.

Brunch O’Clock

Who says brunch is limited to the weekends?   With the inauguration of the first Brunch Bureau in SM on the second level of S Maison, we've made it easier to turn any time of day into an excuse for pancakes at 3 PM. From freshly made coffee to perfectly balanced savory foods, it's your opportunity to relax and take a little extra time for yourself. No rules, no rush—brunch done your way.

How far will your cravings take you? From rich, savory staples to next-level sweets, Metro Manila’s newest dining spots are here to tempt, surprise, and satisfy. These aren’t just meals—they’re flavor moments you’ll want to come back to. All thoughtfully picked to turn your everyday cravings into something worth obsessing over here in this #NewEraOfSMSupermalls.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

#NewEraOfSMSupermalls All For You

At SM Supermalls, a bold New Era unfolds with Evolving Finds— bringing together the best in brands, dining, and experiences, all for you. From world-class cuisine and exclusive retail treasures to inspiring spaces that connect communities, SM continues to evolve to give you the very best of everything in one place.

As we grow, our commitment to sustainability, community empowerment, and creating memorable moments remains at the heart of everything we do. Because at SM, we’ve got it all for you.