Australian Table Grapes Make a Sweet Return to the Philippines – With New Flavours and Familiar Favourites

“This season’s grapes are among the finest we’ve ever exported. They’re crisp, sweet, and full of flavour—everything Filipino consumers expect from premium Australian fruit.” ~Jeff Scott, CEO of the Australian Table Grape Association (ATGA)

Australian table grapes have made their return to the Philippines, bringing a fresh wave of high-quality, delicious fruit from one of the country’s best harvests in recent years. Thanks to favourable growing conditions—warm sunny days, cool nights, and well-timed rainfall—the 2024–25 season has delivered exceptional quality grapes, with increased volumes and a standout eating experience.

“With industry partners like the Australian Table Grapes Association (ATGA), we are proud to continue strengthening Australia’s close ties with the Philippines. We hope these campaigns and investments in market showcase how important the Philippines is as a trusted trade partner of Australia.” ~Luisa Rust, Senior Trade and Investment Commissioner of the Australian Trade and Investment Commission (Austrade) in Manila

 

The Marketplace, Shopwise, Robinsons Supermarket, S&R, Landers, Metro Supermarket, and Joel's Place are among the prominent Philippine shops that will be the focus of an intensive in-store promotional campaign launched by the ATGA.   Information about the quality, flavor, and origin of Australian grapes will be included in these activations, along with visually appealing displays and sampling opportunities.

While long-time favourites like Autumn Crisp—with its large clusters of firm, giant green berries that are crisp, bursting with sweet flavour, and a subtle hint of muscat—and Candy Dreams, a seedless black grape with small to medium sized berries and a flavour immediately recognisable as Labrusca-like,  remain popular staples, this year’s offering also includes a broader range of grape varieties designed to excite the palate. Many of these new seedless varieties offer unique textures and flavour profiles—from crisp green grapes with a honey-like sweetness, to juicy black grapes with deep, almost berry-like undertones, and even varieties with floral, muscat-like aromas. These additions reflect Australia’s commitment to innovation and consumer-driven production, catering to Filipino shoppers’ growing interest in discovering premium and distinctive fruit.

“There’s real curiosity in the Philippines for new taste experiences, especially in the fresh produce aisle. Australian grapes are meeting that demand with a mix of trusted classics and exciting new varieties that we’re confident will become household favourites.” ~Jesse White, International Marketing Manager at ATGA

In 2023–24, the Philippines remained one of the top destinations for Australian grapes, with over 8,500 tonnes shipped and the market ranking fourth among Australia’s global table grape export destinations. With a strong supply and increasing consumer interest in premium imported fruit, ATGA expects continued growth in the year ahead.

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About the Australian Table Grape Association (ATGA):

ATGA is the peak industry body representing Australian table grape growers. It is dedicated to advancing the interests of its members through advocacy, research, and marketing initiatives that promote the quality and sustainability of Australian table grapes in domestic and international markets.