Experience a New Joy in Soy with Joybean

“We’re aware that Filipinos are huge fans of milk tea, so we’re delighted to bring  a soy-based milk tea line to cater to this craving but with a healthier, lactose-free version that has less sugar and calories. Everything is prepared fresh at the start of each day, and Joybean ensures these snacks contain no preservatives and no food colorings. They complement well with our soy milk drinks, plus they’re easy to consume and especially for the millennials who are in full swing.” ~Shannen Francisco, Assistant Brand Marketing Manager of Joybean Philippines

There's a new reason to drop by at Greenbelt 3 (across Seattle’s Best Coffee) and experience a New Joy in Soy with This Newest Drink Craze from Singapore. Jollibean opens its first pop-up store!

Renamed for the international market as Joybean, this new concept offers premium yet affordable, guilt-free, soy-based products with milk tea options to cater to Filipinos love for the popular Asian drink.

(from L-R): Norman Raquel, President, Joybean Food Masters Corporation, Frederick T. Siy, Chairman of the Board, Joybean Food Masters Corporation; Sydney Quays, Group CEO of Berjaya Food Berhad and Luis Daniel, Senior Vice President, Jollibean Foods Pte Ltd.

(from L-R): Norman Raquel, President, Joybean Food Masters Corporation, Frederick T. Siy, Chairman of the Board, Joybean Food Masters Corporation; Sydney Quays, Group CEO of Berjaya Food Berhad and Luis Daniel, Senior Vice President, Jollibean Foods Pte Ltd.

(From L-R) Shannen Francisco, Assistant Brand Manager, Joybean Food Masters Corporation; Carlos Alfredo Vergara, Marketing Director, Joybean Food Masters Corporation; Erwin Catihanan, Operations Director, Joybean Food Masters Corporation; Sydney Quays, Group CEO of Berjaya Food Berhad; Frederick T. Siy, Chairman of the Board, Joybean Food Masters Corporation; Norman Raquel, President, Joybean Food Masters Corporation; Luis Daniel, Senior Vice President, Jollibean Foods Pte Ltd.; and Simon Ng, Franchise Development Director, Jollibean Foods Pte Ltd.

Filipinos always get excited when there’s a new drink in town.  Brought to the Philippine shores by Joybean Food Masters Corp., the launch of this newest milk craze was spearheaded by its President, Norman Raquel, the Chairman of the Board, Frederick T. Siy, and the Senior Vice President of Jollibean Foods Pte Ltd., Luis Daniel.

(from L-R): Norman Raquel, President, Joybean Food Masters Corporation; Frederick T. Siy, Chairman of the Board, Joybean Food Masters Corporation; Sydney Quays, Group CEO of Berjaya Food Berhad; Luis Daniel, Senior Vice President, Jollibean Foods Pte Ltd.

Mr. Luis Daniel, Senior Vice President, Jollibean Foods Pte Ltd.

Mr. Norman Raquel, President, Joybean Food Masters Corporation

Mr. Carlos Vergara, Chief Marketing Officer

Healthier, vegan-friendly option for milk tea lovers
Joybean reveals its own take on this popular drink by introducing a milk tea line exclusive to the Philippine market.

Some of their recommended flavors are the Brown Sugar Soy Milk, Chocolate Joy Freeze, and Wintermelon Milk Tea. They taste just like your usual favorite drink, but with more health benefits. The drinks are made of soybean milk which is plant-based and is a good source of protein so you won’t have to worry about compromising your diet. They are made of Grade A, non-GMO, and single variety IP Canadian soybeans. This makes it all vegan-friendly and does not contain any animal or animal by-products.

You can order delicious pancakes in three variants; crispy, the Mee Chiang Kueh (traditional turnover pancake), and mini pancake rolls.

Apart from promoting hearty options, each drink comes with a sustainable straw made of bamboo, sugar cane, and coffee to help the environment. The food packaging is also eco-friendly and biodegradable. Joybean encourages its customers to help Mother Earth one sip at a time.

A full menu of freshly-made, on-the-go snacks to match your drink

Aside from the array of delighful drinks, Joybean comes with flavorful snacks to match your chosen drink. 

The Menu

 They also have pudding and bean curd on the menu which one can enjoy individually or as a group with friends and family.  

To take part in this new soy experience, drop by at Joybean’s booth located at Greenbelt 3 (across Seattle’s Best Coffee) and discover the new joy in soy! 

The second pop-up store will soon open in SM Fairview later this year.

About Joybean
Joybean (Jollibean in Singapore) has been spreading joy with fresh and healthy soy products since 1995. Known in Singapore for bringing traditional drinks and snacks to convenient locations like shopping malls and MRT centers, Joybean aims to provide fresh, healthy, and premium quality soy-based drinks and snacks in a fuss-free and affordable advantage.