“We want to highlight the real dance talent of the Filipino people—those who bring energy, rhythm, and positive spirit wherever they go. This contest allows groups to bond, express themselves, and possibly win big while doing something they love. We’ve always believed in creating opportunities that are fun, meaningful, and community-driven. SOGO DANCE REVOLUTION embodies our commitment to give ordinary Filipinos extraordinary moments.” ~Ms. Sue Geminiano, Hotel Sogo Marketing Manager
“SOGO DANCE REVOLUTION” spotlights talent, unity, and energy through a nationwide group competition
Hotel Sogo has formally launched the SOGO DANCE REVOLUTION, a countrywide dance competition open to groups of four to eight people, aged 18 and up, with ₱100,000 in cash prizes and staycation benefits, in an effort to combine entertainment, inclusion, and brand enthusiasm.
The SOGO dancing REVOLUTION, the hotel's largest campaign for 2025, is a national celebration of dancing, collaboration, and Filipino ingenuity rather than merely a competition.
The SOGO dancing REVOLUTION, the hotel's largest campaign for 2025, is a national celebration of dancing, collaboration, and Filipino ingenuity rather than merely a competition.
A Digital-First Dance Challenge
To join, dance crews must produce a 30–60 second video featuring original, creative, and family-friendly choreography. Entries should be posted on TikTok, Facebook, or Instagram, with the caption:
“We’re joining the SOGO DANCE REVOLUTION! Support our entry by liking and sharing! #SogoDanceRevolution #HotelSogo #SogoDanceShowdown”
The video must tag @hotelsogo and be set to public. All members must follow Hotel Sogo’s official social media pages, and the group must register via an online form or QR code available at any Hotel Sogo branch nationwide.
The deadline for submission is September 5, 2025.
Judging and the Grand Finals
- From all valid entries, top-performing groups will be selected based on the following criteria:
- Dance Skills & Choreography – 40%
- Social Media Engagement – 30%
- Creativity & Overall Look – 20%
- Confidence & Energy – 10%
Interested participants may register through this
These finalists will advance to a Grand Finals Showdown, where they will perform live before a panel of celebrity judges and a cheering crowd.
Prizes include a grand champion title, a possible official ambassadorship, and a share of the ₱100,000 prize pool. One group will also receive a Special Award for Most Engaged Group, based on social media virality and shares.
A Movement of Dance, Community, and Filipino Pride
Hotel Sogo, widely recognized for its “So Clean, So Good” brand promise, continues to expand its footprint beyond hospitality. This latest campaign reflects the brand’s commitment to community engagement and youth empowerment through digital platforms.
Finalists will be announced on Hotel Sogo’s social media pages, and the Grand Finals will be held at a to-be-announced venue later this year.
For full mechanics and contest updates, visit www.hotelsogo.com or follow Hotel Sogo on social media: Facebook: Instagram: TikTok.
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