Rising Negrense Chefs' Culinary Creations: On August 26, 2025, during the media launch of Himbon: The 39th Negros Trade Fair, two Negrense talents stole the show and left the audience speechless. Their names are worth noting. A taste of what is possible—innovative, world-class, and proudly Negrense—was provided by their culinary menu!
This year, the Negros Trade Fair makes its historic debut at SM Aura—and it’s bringing with it the flavors, fashion, and flair of Negrense heritage. Here are the main reasons of must experiences for foodies, fashionistas, and lifestyle lovers you don’t want to miss:
#1 Heritage Weaves, Modern Fashion & Accessories
Handwoven Hablon, hand-smocked dresses, and chic tropical fibers reimagined for today’s wardrobe. Paired with striking local jewelry and artisanal accessories, these pieces prove heritage and modernity can walk the runway together.
#2 Handcrafted Home Finds
From pandan to bamboo to buri—Negrense artisans transform natural fibers into elegant accents for your home. Discover design-forward décor and furnishings that bring timeless Negros craftsmanship into modern living.
#3 Artisan Sweet & Savory & Pasalubong
Stock up on flavors that define Negros: – From Mumshies’ delicacies to Virgie’s home-made mango tarts and pastries, plus savory favorites like the Ereneta-Manaloto’s bottled Chorizo de Bacolod and a lot more— Sweet or savory, these iconic bites are made for gifting—or for keeping all to yourself.
Experience More at HIMBON
Beyond just shopping, HIMBON is a celebration of Negrense culture. Savor regionally made wines and Don Papa rum as live acoustic music permeates the atmosphere, bringing Negros' warmth to the city. Let the expo inspire your next trip with its exhibits of pristine beaches, historic haciendas, and gastronomic adventures—all of which invite you to experience Negros firsthand. Every artisan booth and exquisitely furnished space has a narrative waiting for your feed, so don't forget to snap photos of your #HimbonMoments as you go.
At its core, HIMBON means “to gather.” And this fair is exactly that—a gathering of food, fashion, and heritage that celebrates both tradition and modern creativity.
- Save the Date: Sept 23–28 | SMX Convention Center, SM Aura
- Taste. Shop. Celebrate. Experience Negros like never before.
About SM Supermalls MSMEs
Celebrating 40 Super Years of Evolving With You, SM Supermalls—one of Southeast Asia’s largest mall developers and operators with 88 malls nationwide—marks a new era of connecting communities and redefining the malling experience through sustainability, innovation, and inclusivity. SM also champions Filipino entrepreneurship, empowering MSMEs— driving local growth, showcasing homegrown talent, and fueling the Filipino spirit of enterprise.
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